May 11, 2008
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About Us


The Post Register Online Newspaper edition at www.postregister.com has been in the forefront of Internet technology for the region. The first online pages were posted in 1995. True to the technology, changes to the site have been made daily ever since.

We currently offer a complete online edition that contains almost all of the content that is printed in the traditional print edition including the Upper Valley edition. The Upper Valley edition covers most of Madison County including Rexburg, Rigby, Ririe and surrounding area.

Our newspaper covers an area that stretches the miles from the Salmon River area, east into Montana, into western Wyoming including Jackson and south to Blackfoot, Idaho. We are privileged to live and work close to the Yellowstone National Park and Grand Teton National Parks.




Idaho Falls, Idaho

Idaho Falls is Idaho's fourth largest city, with a population of approximately 50,000.

Idaho Falls is situated in the Snake River Valley, with some of the richest agricultural land in the state. The Burbank Russet (Idaho Potato) is a major crop, while grain and alfalfa are also grown in abundance.

Idaho Falls is the center of some of the world's best known recreation areas: Yellowstone National Park, Grand Teton National Park, Sun Valley, Craters of the Moon National Monument, the Idaho Primitive Area, and many other skiing, hiking, fishing, picnicking and hunting areas.

The Grand Teton Mall, the largest shopping center in Southeastern Idaho, is located in the District, and draws people from Southeastern Idaho, as well as parts of Montana and Wyoming.

The Idaho National Laboratory (INL) is located thirty-five miles west of the Idaho Falls, where many residents commute to work in atomic research.


The Post Company

The Post Register is based in Idaho Falls, Idaho, and is eastern Idaho's leading information provider. Our primary interest area stretches from the Salmon River, east into Montana, into western Wyoming and south to Blackfoot, Idaho, including the greater Yellowstone area.

The Post Company of Idaho Falls, ID, is an employee-owned, full service, multimedia information and publishing company that has served the region for over 100 years.

Postregister.com is home of the Post Register online. Access to the news is limited to subscribers only. For more information, click here.

The Post Register is a 26,000 circulation seven-day newspaper that covers 10 counties in eastern Idaho and parts of Jackson, Wyoming and West Yellowstone, Montana

History of The Post Company

The Post Company began its history in Idaho Falls in 1925, when J. Robb Brady, grandfather of current Post Company President Jerry Brady, purchased The Daily Post after moving to Idaho from Kansas where he had published newspapers in Galena and Salina. He was previously co-founder of the Tulsa World. J. Robb Brady died in 1926, after which E.F. McDermott was named publisher.

In 1931, The Daily Post merged with Times-Register to become the Post Register.

Jim Brady, son of J. Robb, returned from getting his education at Notre Dame, Boston College and Harvard and entered the business in 1933. McDermott was named president of The Post Company in 1934. In 1941, Jim Brady's brother Robb returned from Notre Dame and entered the business. McDermott served as publisher until his death in 1977, at which time Robb Brady became publisher.

In 1947, following service in World War II, Jim Brady started the first of three radio stations, KIFI in Idaho Falls. Later the company owned half interests in stations in Pocatello and Twin Falls. In 1961, Brady put on the air the second television station in the market, also called KIFI-TV. In 1969, The Post Company established Upper Valley Cable. Jim Brady served as its president for 17 years until it was sold to TCI in 1984, at which time The Post Company owned 25 percent of the company.

In 1971 the company moved its newspaper offices from downtown Idaho Falls to its present location on North Yellowstone Highway.

In 1984 Jim Brady died and shortly thereafter, his son, Jerry returned to Idaho Falls after a successful career in government and law in Washington, D.C. to enter the family business, initially as general manager of KIFI. In 1988, Robb Brady decided to retire, at which time Jerry Brady became publisher of the Post Register and president of The Post Company. Rickie Orchin Brady was named general manager of KIFI. In March 2002 Jerry Brady ran for governor of Idaho and Roger Plothow was named interim publisher. Plothow was named publisher in December of that year.

In 1997 the newspaper hit another milestone when it changed to morning publication and added a Saturday edition. In 1998, a number of family shareholders sold their interest in the company to an Employee Stock Ownership Trust, thereby establishing employees of The Post Company as formal stakeholders in the business.

In 2005, the Post Company sold KIFI-Local News 8 to the News-Press & Gazette Company of St. Joseph, Missouri. The Post Company continues to operate the Post Register, Challis Messenger, Jefferson Star, Shelley Pioneer and Intermountain Farm & Ranch. The Post Register is the second largest newspaper in Idaho and has won significant state, regional and national awards for excellence in journalism, advertising, circulation, promotion and the Internet.


Copyright considerations:

Users may copy, save, and/or print the text and images present here for personal use only, except for stories written by Associated Press (these stories have the words "Associated Press" in their bylines). Permission to copy, print or save Associated Press stories must come from the Associated Press.

No stories, pages, images, scripts or HTML code may be redistributed in any manner, not limited to electronic transmission, photocopying and reprinting, except with the written permission of the Post Company and/or the Associated Press, whichever is applicable.

All other copyrights, including for HTML code, scripts, images and page design, is reserved to the authors/publishers.

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Post Register • 333 Northgate Mile • PO Box 1800 • Idaho Falls, ID. 83401
Phone: (208) 522.1800 • Classifieds: (208) 524.SELL • Circulation: (208) 542.6777
Office Hours: Monday - Friday, 8:00 am to 5:30 pm
Copyright © 2008 Post Register

Post Register, Idaho Falls, ID.