Verizon launches rewards program with tracking

Verizon launches rewards program with tracking

This June 4 photo shows signage at a Verizon Wireless retail store at Downtown Crossing in Boston. Verizon Wireless is launching a nationwide loyalty program this week for its 100-million-plus subscribers. There’s a twist, though: To earn points for every dollar spent, subscribers must consent to have their movements tracked so the company can help target ads that match their interests. (AP Photo / Charles Krupa)

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