City girl turns into country entrepreneur

Kathy Corgatelli NeVille / for Farm & Ranch
Danielle Lanier-Flaming stands before her wares at the Fringed Pineapple during Skyline High School Craft Fair in Idaho Falls.

Courtesy of Danielle Lanier-Flaming
From left, Cameron Flaming, wife Danielle Lanier-Flaming and their son, Jett, stand in front of an American flag at Lanier-Flaming's Fringed Pineapple booth.

City girl Danielle Lanier-Flaming has been putting down country roots since she married a cowboy. Along the way she is pursuing a lifelong dream of owning her own business.

Lanier-Flaming grew up in Idaho Falls. Her cowboy, Cameron Flaming, grew up on a western Idaho ranch and moved here after he was hired as the ag teacher and FFA adviser at Blackfoot High School. Flaming roped on the University of Idaho rodeo team, is a farrier and trains his own roping horses.

With her husband and often with his FFA students’ help, Lanier-Flaming sets up a booth at rodeos, county fairs, craft shows, barrel races, district and high school state rodeos, the War Bonnet Roundup, the Rigby Stampede and the Shelley Spud Days where she sells clothing, vests, dusters, cardigans, scarves, hats, handbags and jewelry. Most of what she sells is for women, but there also are items for men and children, too — all at affordable prices. She even sells custom leatherwork by Kaden Doig, one of Flaming’s FFA students.

“The FRINGED Pineapple is a boutique on the go for all those blaZIN” their own trail though life,” she writes on her website. “I sell a mix of gypsy, Bohemian and Western, all mixed into one. Life is short, dress to impress – YOURSELF.”

The Fringed Pineapple, named after her favorite paint horse, quickly grew into a full-time business.

“I’ve had a great response, it has grown faster than I thought it would,” she said. “What I sell is mostly fringe and turquoise, but it has universal appeal.”

She’ll be at the All I Want For Christmas Expo, on Dec. 1 and 2 at 1545 W. Broadway in Idaho Falls.

She plans to expand her territory when her husband re-enters the world of rodeo in the near future. Plus, her aunts have started an annual event during the Jefferson County Fair, in Rigby, called the Heidi Hoe Vintage Festival. It’s one of Lanier-Flaming favorites because she joins her family in the set-up. Next to her mom, her aunts have been supportive in helping her “blaze her own trail” into the boutique world, she said.

“Aunt Heidi was always going to craft shows and was so creative. She could go to Deseret Industries and find the best stuff ever,” Lanier-Flaming said. “One year, I wanted an antique Christmas tree so bad, but the only one I could find was $150. She found one for me. She was awesome.”

Lanier-Flaming decided to pursue her dream after hearing an inspirational speaker’s words during an FFA trip she took with her husband, and getting additional encouragement from her son, Jett.

“The speaker said, ‘Are we born to just pay bills and die?’ ” Lanier-Flaming said. “I wanted to send my son Jett, to a small-town school, be at home with him and the animals and do something else on the side, but I was scared.”

She was further encouraged when Jett, 5, said to her, “Are we going to sell stuff or not?” she said.

Soon, she was launching a blog about the country life she shares with her husband and son and animals, and the 100-year-old rural farmhouse they renovated.

She encourages others to pursue their dreams and stresses the importance of a college degree.

“I remember saying to myself as I was trying to finish my accounting degree at CSI, ‘There is no way I’ll ever need this degree,’ ” she said of her time at the College of Southern Idaho in Twin Falls. “Now I’m so thankful.”