Our Story

The Post Register is the essential provider of local news and advertising in eastern Idaho, with a daily print circulation of 22,000 (25,000 Sundays), a daily print readership of more than 70,000, and more than 7,000 online subscribers. The Post Register also owns three of eastern Idaho's best weekly newspapers - the Jefferson Star, the Shelley Pioneer and the Challis Messenger, which add another 6,000 subscribers to the company's reach.

The Post Register traces its roots to the Idaho Register, which was founded in Blackfoot in 1880. The Post Company began its history in Idaho Falls in 1925, when J. Robb Brady, grandfather of current Post Company President Jerry Brady, purchased The Daily Post after moving to Idaho from Kansas where he had published newspapers in Galena and Salina. He previously co-founded the Tulsa World. J. Robb Brady died in 1926, after which E.F. McDermott was named publisher. In 1931, The Daily Post merged with the Times-Register, which had begun as the Idaho Register 51 years earlier, to become the Post Register.

After the Post Register was created in 1931, Jim Brady, son of J. Robb, returned from getting his education at Notre Dame, Boston College and Harvard and entered the business in 1933. McDermott was named president of The Post Company in 1934. In 1941, Jim Brady's brother Robb returned from Notre Dame and entered the business. McDermott served as publisher until his death in 1977, at which time Robb Brady became publisher.

In 1947, following service in World War II, Jim Brady started the first of three radio stations, KIFI in Idaho Falls. Later the company owned half interests in stations in Pocatello and Twin Falls. In 1961, Brady put on the air the second television station in the market, also called KIFI-TV. In 1969, The Post Company established Upper Valley Cable. Jim Brady served as its president for 17 years until it was sold to TCI in 1984, at which time The Post Company owned 25 percent of the company.

In 1971 the company moved its newspaper offices from downtown Idaho Falls to its present location on North Yellowstone Highway.

In 1984 Jim Brady died and shortly thereafter, his son, Jerry returned to Idaho Falls after a successful career in government and law in Washington, D.C. to enter the family business, initially as general manager of KIFI. In 1988, Robb Brady decided to retire, at which time Jerry Brady became publisher of the Post Register and president of The Post Company. Rickie Orchin Brady was named general manager of KIFI. In March 2002 Jerry Brady ran for governor of Idaho and Roger Plothow was named interim publisher. Plothow was named publisher in December of that year.

The Post Register posted its first online pages in 1995. Today, we offer a complete online edition that contains all of the content from its print edition, plus breaking local, national and world news. The Post Register covers an area that stretches from the Salmon River area, east into Montana, into western Wyoming including Jackson and south to Blackfoot, Idaho.

In 1997 the newspaper hit another milestone when it changed to morning publication and added a Saturday edition. In 1998, a number of family shareholders sold their interest in the company to an Employee Stock Ownership Trust, thereby establishing employees of The Post Company as formal stakeholders in the business.

In 2005, the Post Company sold KIFI-Local News 8 to the News-Press & Gazette Company of St. Joseph, Missouri. The Post Company continues to operate the Post Register, Challis Messenger, Jefferson Star, Shelley Pioneer and Intermountain Farm & Ranch. In 2008, the Post Register went to an online-only edition on Mondays. The Post Register is the second largest newspaper in Idaho and has won significant state, regional and national awards for excellence in journalism, advertising, circulation, promotion and the Internet.


Eastern Idaho

The Post Register is based in Idaho Falls, Idaho's fourth largest city, with a population of approximately 52,000, and serves a 10-county region with a population of 230,000.

Idaho Falls is on the Snake River in the Snake River Plain, with some of the richest agricultural land in the state. The Burbank Russet (Idaho Potato) is a major crop, while grain and alfalfa are also grown in abundance.

Idaho Falls is the center of some of the world's best-known recreation areas: Yellowstone National Park, Grand Teton National Park, Sun Valley, Craters of the Moon National Monument, the Idaho Primitive Area, and many other skiing, hiking, fishing, picnicking and hunting areas.

Idaho Falls is home to the Grand Teton Mall, the largest shopping center in Southeastern Idaho. It and other national and local retail stores draw people from throughout southeastern Idaho, as well as parts of Montana and Wyoming. Idaho Falls is also the health care, cultural and financial center for the region.

The Idaho National Laboratory (INL) is thirty-five miles west of the Idaho Falls, where many residents commute to work in nuclear research.


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